Clue UX&UI case study
Project Info: Individual Design Exercise.
Timeline: Dec 2020 – Feb 2021.
Tools: Figma, Marvel
Clue is a period recording tool that helps users manage their health status through cycle tracking, ovulation prediction and other methods.
Clue is committed to creating a friendly, scientific, and trustworthy brand image. For the explanation of gynecological symptoms, Clue provided the most advanced medical documents in Europe and America as references.
To begin my research, I started to look for critical reviews about Clue app on App Store, here are some reviews that appear repeatedly.
·Need subscription for features that once free.
·A lot of extra features that are not needed.
·Layout is not user-friendly.
·Must make an account as the first step.
·Not enough symptoms for choose.
According to my observation and user research, I focus the redesign on 3 aspects:
1. Improve the first use experience.
2. Adjust paid subscription advertising.
3. Add the function of pregnancy tracking.