Role & Responsibilities: Branding, Art Direction, Editorial Design
Duration: 2013
Tools: Photoshop, Illustrator, Indesign

This brand intends to explore the connections between dreams and subconsciousness, in the hope that this will revolutionize people’s perceptions of sleep and assist them in their battles with insomnia. 


I believe that many of us like sleeping with smartphones, but researchers have found out that artificial light emitted by smartphones, tablets, and other gadgets can stop a person from having a sound sleep by affecting the release of ​​​​​​​melatonin. Thus I thought that adults should also have bedtime books like children.


Started from this idea I published a series of books with exceptional examples and imagery. I selected words, numbers, colors, and shapes as the main contents of these three books. Fibonacci sequence was the theme of the first book. The content of the second book is Percy Bysshe Shelley’s “To a Skylark”. The most commonly used 125 words of English are chosen to base on the analysis of Oxford English Dictionary, as one goes on reading, less commonly used words recede gradually. The images in the third book are taken from my visual experiments explained in Unit 2 which are various scanned sources of light.