BDX
Project Overview
Role & Responsibilities: Product Designer - responsible for defining the branding and design language, as well as sharing resources and tools.
Duration: 03/2022 – 06/2023
Tools: Figma
BDX is a secure and transparent auction-style marketplace designed to revolutionize data storage. On this platform, data clients can publish their data as auctions, while storage providers place competitive bids. Clients then choose the most suitable storage provider based on the bids and their specific storage needs. The entire process, including deal-making, is seamlessly facilitated through a secure smart contract mechanism.
With its innovative auction-style design, BDX introduces a groundbreaking approach to public data preservation. Instead of traditional storage costs, data can be auctioned and incentivized with FIL tokens. This creates a new incentive structure for public data storage, empowering more individuals and institutions to contribute to the preservation of valuable data.
Output & Achievements
This project was a journey from concept to launch. Our dedicated international team successfully delivered the Minimum Viable Product (MVP) in record time. The MVP served as a foundation for the product’s evolution, undergoing multiple iterations based on user feedback and real-world application insights.
As the Brand and Product Designer, I played a dual role in this project. On the branding side, I crafted the visual identity and market positioning to ensure the product resonated with our target audience. On the product design side, I focused on creating an intuitive and engaging user interface and experience. My goal was to deliver a solution that not only met but exceeded user expectations, laying the groundwork for a transformative product.
︎︎︎ VISIT BDX
