CLUE CASE STUDY

Project Overview


Role & Responsibilities: User Research, Prototyping, UI/UX Design
Duration: 12/2020 – 02/2021
Tools: Figma, Marvel

Clue, a menstrual health app developed by BioWink GmbH in Berlin, is dedicated to promoting women’s reproductive health. The app features three primary functions: tracking and predicting menstrual cycles, analyzing health status, and providing access to scientific articles on reproductive health. Clue Plus, the app’s premium subscription service, serves as a major revenue stream for the company. 

Research


I conducted extensive research by analyzing user feedback on the App Store. Key issues identified included:
The requirement of a subscription for previously free features.
  • High membership costs.
  • Unnecessary additional features.
  • A poorly designed layout.
  • Mandatory account creation during the onboarding process.
  • A limited number of symptom options.
  • An outdated user interface.
  • Frequent app crashes.


User Journey Map & Personas


Based on user research and observations, I identified three core areas for improvement:
  • Enhancing the initial user experience.
  • Optimizing the advertising strategy for paid subscriptions.
  • Introducing a pregnancy tracking feature.

Core Functions Adjustment


The redesign aimed to address user concerns and enhance the overall experience. Key improvements included:
  • Streamlined Homepage: Removed the intrusive subscription advertisement that previously dominated the homepage, creating a more welcoming interface.
  • Improved Navigation: Made the frequently used “Track” feature more accessible and simplified the bottom menu for better user navigation.
  • Content Accessibility: Ensured that users could still access valuable articles on reproductive health without requiring a subscription, addressing concerns about limited free content.
  • Symptom Tracking: Consolidated all symptom options onto a single page, reducing the need for excessive swipes. The previous design required 29 swipes; the redesign streamlined the process to just three clicks and one swipe.
  • Recording Function: Relocated the recording function to the same page, overlaying it for easier access by sliding it up. This adjustment significantly improved convenience and user-friendliness.

The redesign addressed user pain points by simplifying navigation, enhancing accessibility, and improving the app’s overall functionality. These changes not only improved user satisfaction but also positioned Clue as a more intuitive and user-focused menstrual health app.



︎︎︎ PROTOTYPE