Green Link Digital Bank


Role & Responsibilities: Soul UI/UX designer, defining design language, sharing resources and tools.
Duration: 06/2021 – 11/2021
Tools: Figma
As a part of the team responsible for setting up Green Link, a digital bank in Singapore formed through the collaboration of Greenland and Linklogis, I was tasked with creating a comprehensive design system to streamline the product design process. The project involved a complex banking system with strict constraints and guidelines, making the development of a design system all the more important. I was instrumental in building this system, which included complete design rules and patterns to ensure that our work was both efficient and effective.

Challenges to Overcome

1. Inconsistent User Experience: The current international products lack a unified design system for UI and UX, leading to a fragmented user experience. Different business units have varying design interpretations, causing further inconsistencies.

2. High Product Development Costs: Repeated design changes and frequent team shifts result in a lack of efficient use of basic design and development resources, leading to increased costs.  

3. Confusing Product Decision Making: The design process should be well-defined and rational, but with a growing product and team, personal opinions can complicate design plans and harm the overall user experience and consistency.


The Link UI-International design system addresses the previously mentioned challenges to deliver a balanced design experience that is both aesthetically pleasing and efficient. The system is built from the ground up, starting with design concepts and extending to all product interfaces.

Based on the Atomic Design Methodology, the system consists of 5 levels: atoms, molecules, organisms, templates, and pages, ensuring consistency, clarity, and efficiency. Building the design system was a collaborative effort between my team and developers, requiring numerous iterations and refinements.

As a result, the team can focus on finding solutions to design challenges and improving how they work together. The design system helps to streamline the design process, freeing up time and resources for the team to focus on more creative and impactful work.