Lexi

Project Overview


Role & Responsibilities: Founder, Product Designer, and Project Manager – Initiated and developed Lexi as a personal project. Conducted market research to identify key pain points for non-native English speakers, focusing on user-centered features that align with my vision of creating innovative, impactful learning solutions.
Duration: 09/2024 – Present
Tools: Figma,  WixStudio


Lexi is an innovative AI-powered platform designed to help non-native English speakers master vocabulary for exams like IELTS, TOEFL, and more. By combining text and visual storytelling with thematic word grouping, Lexi makes learning contextual, engaging, and efficient. With features like progress tracking and test-specific focus, it provides a smarter alternative to traditional rote memorization methods.

Lexi’s mission is to transform vocabulary building into a dynamic, enjoyable experience, empowering learners to achieve their language goals with confidence and ease.


Output & Achievements


  • Designed an Interactive Prototype: Created a functional prototype showcasing Lexi’s core features, including storytelling-based vocabulary learning to make word retention engaging, and thematic grouping to provide contextual relevance. The prototype highlights Lexi’s unique approach to test-focused learning.

  • Developed a Professional Landing Page: Built a responsive, user-friendly landing page with clear messaging and compelling visuals to attract and engage potential users. The design emphasizes Lexi’s value proposition, creating a seamless entry point for learners.

  • Validated the Product Concept: Collected and analyzed initial user feedback to refine features and confirm the product’s relevance and market potential, especially for IELTS and similar test-focused learning markets.

  • Showcased Entrepreneurial Vision and Design Thinking: Demonstrated strategic problem-solving and creative execution by aligning Lexi with user needs and market demands, highlighting an entrepreneurial mindset and expertise in branding and product design.


Career Alignment


Lexi reflects my journey as a designer and innovator, embodying the entrepreneurial mindset that drives my work. This project aligns with my career goals by:

  • Showcasing Design Expertise: Through Lexi, I demonstrated my skills in product design, branding, and UX/UI development, creating a user-centered, impactful tool tailored for real-world challenges.

  • Driving Innovation: Lexi allowed me to explore new ways to solve problems using AI-powered storytelling and thematic learning, highlighting my ability to combine creativity with technology.

  • Building Entrepreneurial Experience: As the founder of this project, I applied strategic thinking to identify market gaps, validate the concept, and deliver a scalable solution, preparing me to lead future ventures or contribute to innovative teams.


︎︎︎ VISIT Lexi
︎︎︎ TRY Prototype
︎︎︎ 10-min Pitch